BUILT transforms the ordinary into the extraordinary. Our design team, headed by two of the founders, starts with everyday objects such as bottle totes, lunch bags, and laptop sleeves—then strips away the unnecessary and the expected. Drawing inspiration from the city that never sleeps - and the locals and visitors that inhabit our Soho neighborhood - we apply color and pattern liberally to everything we produce. Our solid roots in the tradition of American industrial design guide us in the belief that form is as important as function, and color is the glue that binds them together. The results from this unusual foundation are original and stylish products that meet the demands of life in perpetual motion.