The idea for creating the company Fluid Forms was founded by the Austrian designer Hannes Walter while working on his diploma thesis.
It didn't take long to convince the creative-coder and mathematician, Stephen Williams from New Zealand of his idea.The two of them were fellow students when they studied design in Cologne.

In the year 2005 they started with the development of their first design-tools and products in the Science Park Graz (Austria). They already realized that the design-your-own-movement on the Internet, creative-coding as well as digital production methods such as 3D print would dramatically change the way products are created, produced and made available to the user.


By the end of 2005 Fluid Forms launched its first website and presented its first prototype. It was a vase that was the first item to be designed individually. They started to present the company on fairs in European cities such as in Milan, Frankfurt and Zürich. In the course of time the two designers developed new product-design tools which enabled the creation of more functional and more emotional products.


In January 2008 the office and studio were moved to the creativity quarter of Graz, Lend. Out of what was initially a simple idea emerged a powerful software system which empowers the creation of new and innovative products.


This software system makes a constant launch of new product-design-tools on Fluid Forms possible.

Since August 2008 Andreas Jaritz contributes to the development of Fluid Forms in the role of the communications druid. Andreas is responsible for providing customers, press and people interested in Fluid Forms with information concerning new product-design-tools, user co-creation, digital fabrication and gift ideas.