Goldiehome is a collection of eco-conscious homewares inspired by the geometry and tactility of nature. By fusing sophisticated design with environmentally-responsible practices, Goldiehome strives to set a new standard for organic modern luxury. Each piece is made from SKAL & GOTS certified organic cotton. Fibers are custom spun to achieve fine detail in jacquards and higher thread count sheetings. From the actual products to the packaging and collateral materials, Goldiehome aspires to make the best environmental choices within the framework of commercial manufacturing.
Elana Bober is the Founder and Head Designer of Goldiehome. A graduate of Yale University and the Parsons School of Design, Elana worked for eight years in the home industry before founding Goldiehome. As Designer for Donna Karan Home Collection, she developed a keen sense of aesthetics and brand. As Director of Design for Keeco, Elana mastered global manufacturing processes. Goldiehome merges her expertise and innate sense of style with her love of the natural world.
Conventional cotton production uses more chemicals per unit area than any other crop and accounts for approximately 25% of the world's pesticides. Organic cotton is grown without pesticides and the seeds are not genetically modified. Today the word "organic" is often used loosely as a marketing handle. When Goldiehome uses the term we mean pesticide-free. Our cotton is certified by third party certification organizations: SKAL and GOTS.
We discovered through our research that all natural vegetables dyes fade over time. We do not want to produce a luxury product with a limited life span, so we opted for conventional dying methods. We feel we've made the best choices possible. Although a number of chemicals are used in the dying/ finishing process, we only use chemicals and processes that are approved by certifying organizations in both Europe and India. As cleaner methods are tested and become available we will be sure to switch over.
This was a challenge! We long considered avoiding plastic all together. However, after much discussion we feel it is important for the consumer to see the product inside the bag. So we decided to investigate PVC alternatives. (We are avoiding PVC because chlorine, a main ingredient of PVC, is the source of many environmental health concerns. The generation of dioxin, a highly carcinogenic chemical produced in both the manufacture and disposal of PVC, has a bio-accumulative effect: it travels long distances without breaking down and concentrates as it moves up the food chain to humans.) The absence of chlorine alone does not make PVC vinyl alternatives the ultimate "green" polymers, but they are considerably less harmful. Our compromise: limit the use of plastic, use a less harmful plastic and reuse the bags. Our bags are made from hemp with a clear window made from PEVA (polyethylene vinyl acetate): a non-chlorinated plastic. We are impressed with the quality as well as the clean look of the bags and hope that you will reuse them for storing your linens or other personal items. Again, as better solutions become available we will be sure to change our constructions.
Goldiehome use 100% post consumer waste recycled paper. This is what you and I take to the recycling center: used paper that has been separated from solid waste to be recycled into new paper. We work with a green certified printer using soy-based inks.
100% New Zealand wool with organic cotton covers. We opted for wool inserts because it is hypoallergenic and naturally resistant to mold, mildew, dust mites and bacteria. Also it is breathable and we like the hand feel!
Conventional dry cleaning is not green. The main ingredient, perchloroethylene (or perc), is a central nervous system depressant and is listed as a hazardous air pollutant under the federal standards. There are three less toxic alternatives, although none is without environmental effect. We recommend the liquid CO2 method. Avoid the wet cleaning method for anything with wool. For more specific information please read this article on the Consumer Reports/ Greener Choices website entitled "Cleaning Alternatives" 10/06.
Goldiehome is not sustainable in the strictest definition of the word. The fact that we manufacture abroad and import our goods makes our processes not quite "green". We chose to work with factories abroad because they are trusted sources for environmentally and socially responsible manufacturing as well as having superior technical capabilities to produce high quality luxury products. In our quest for more sustainable methods we are looking for alternative sources. Once we find a good match we would like to bring our manufacturing to closer to home.