izm - pr. /iz'm/ - a movement concerned with the discipline of how one should 
  live, what sorts of things exist and what are their essential natures 
  Spurred by a love of the Canadian Prairies they call home, designers Jerad Mack 
  and Shane Pawluk created Izm, a collection of contemporary hardwood furniture 
  evoking the low horizons and russet hues of the landscape. 
  Izm's Prairie Modern aesthetic is one of simplicity. Every line has a function; 
  every detail, a utility.  Reinforcing this style is a craftsmanship that hearkens 
  back to the designers' industrious rural roots.  Izm pieces are heirlooms for a 
  modern age - beautiful and strong, like the land that inspired them.