Urbanista is a Swedish brand founded by Johan Wahlbäck and Daniel Roos in 2010. The brand focuses on design, color and mobility in their prodcuts, offering well-crafted products that simplify life in the big city. The first product they offered was a folding bike, which was quickly joined by their shopping trolley DraMaten, and then by a series of headphones and earbuds. The brand's mission is to provide functional and smart tools to make transportation easier and more effective in the urban environment around the world.