Whirpool Corporation holds  some of the world's most recognized appliance brands, including Whirlpool, Maytag, Kitchenaid, Jenn-Air, Bauknecht, Brastemp, and Consul.  The Whirlpool brand was founded in 1911.  Their goal is to make products that are sophisticated, but not complicated, so that they will fit seamlessly into their customers' lives. The company makes a full line of home appliances under the Whirlpool brand, including washers and dryers, stoves and ranges, refrigerators, water heaters, air conditioners, and more.