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on June 23, 2013

Buchbinder said knockoffs of the Navy Chair often fall apart within a few years. To illustrate this, he showed a photo of Navy Chair knockoffs used in a Burger King in the Las Vegas airport—the seat corners were corroded and the chair looked like it was about to collapse. This is terrible for a company's reputation for quality, and causes confusion in the marketplace. Another hidden cost of knockoffs: "When Emeco spends their money on legal fights against counterfeiters like Restoration Hardware, we are not able to take on new design projects. And if we choose not to fight and the public chooses to buy counterfeits, the design royalties dry up."

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