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Swiss-born Herbert Matter had his hands in everything. He began working with Knoll in the 1940s doing photography, graphic design, corporate identity, advertisements, and catalogs, and even designed the Knoll logo. "His 1965 Good Catch advertisement [show

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Originally appeared in Behind the Scenes: Knoll Textiles
on May 26, 2011
Swiss-born Herbert Matter had his hands in everything. He began working with Knoll in the 1940s doing photography, graphic design, corporate identity, advertisements, and catalogs, and even designed the Knoll logo. "His 1965 Good Catch advertisement [show
Swiss-born Herbert Matter had his hands in everything. He began working with Knoll in the 1940s doing photography, graphic design, corporate identity, advertisements, and catalogs, and even designed the Knoll logo. "His 1965 Good Catch advertisement [shown here] is typical of his work," Makovsky says. "Most ads might show folded textiles but here he used different swatches as fish scales. Knoll sometimes had a very serious image with its interiors—they were very rational—and these ads injected a certain humor."

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