Upon entering the bright white interior of Amsterdam's Stedelijk Museum, a series of floor-to-ceiling posters that once advertised past exhibitions greets visitors. It's a striking display that shows how the musem has promoted itself, and its shows, to the public since opening in 1895. Though there are a wide variety of designers and artists represented, those who helmed the Stedelijk as director—including Willem Sandberg from 1945 to 1962—and who were in charge of printed matter—like Wim Crouwel from 1963 to 1984—especially helped to create a strong visual identity for the cultural institution.
The building itself is in the process of expanding with an expected grand opening date late next year, and until a climitization system is built in, only pieces that are not damaged easily are able to be shown. As such, these are all individual repreductions of the originals, which are in the permanent collection.
Unfortunately, there are no prints for sale (although I'm sure they could make a killing), but I've snapped a few of my favorites here. Click on through to the slideshow for a taste of graphic design through the ages.